The pH level indicates the concentration of hydrogen ions in a solution: a pH of 7 is neutral, a level below 7 indicates an acidic environment, and a level above 7 indicates an alkaline environment.

The ideal pH level of human blood is slightly alkaline, namely 7.4. Unhealthy lifestyles on a daily basis – smoking, frequent meat eating, sweets, alcohol, sweetened drinks and coffee – make our blood pH more acidic, making us look older and suffer from more common diseases.

AMRITA mineral water is alkaline. Its pH level is ~9.6. A pH level of one unit above 7.4 increases the cells' ability to absorb oxygen tenfold, so it helps us feel young and energetic, strong and happy for longer.

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